Glee Talent Competition Premieres in June on Rival Network Channel, Oxygen
As a “turned” Gleek, I was happy to hear that The Glee Project has officially been set to premiere in June 2011 on the Oxygen channel. The reality talent show will offer a seven-episode guest starring role on Season 3 of the hit show, Glee to the winner of the competition. Casting calls began back in March 2010 when Myspace announced an online casting call that drew about 28,000 video submissions from hopefuls across the U.S. Further in- person casting calls were held recently in Chicago (Dec. 18 & 19) and Dallas (Jan. 8 & 9). Judging by the videos I’ve seen of self-recorded auditions, this may prove to be tough competition and certainly an entertaining one.
However, I think it’s funny that the executive producers, Ryan Murphy and Dante Di Loreto would move their reality competition to a cable network that isn’t even affiliated with FOX Broadcasting or NewsCorp. Instead, Oxygen is part of the NBC Universal network. Does this signal potential cooperation in the future during rough times? Somehow, I highly doubt it. NewsCorp will still be getting a nice chunk of money out of this strange move as Oxygen has also bought the syndication rights to Glee and will begin a second season marathon on Feb.5.
When both producers were asked about the move, Di Loreto only stated that since 20th Century Fox is green-lighting The Glee Project, the studio has the right to place it on any network it deems fit. Taking a look at Oxygen’s target audience , there does appear to be good reason for moving. The cable channel attracts women ages 18-49, which encapsulates all women from college girls to women in the workforce. On the other hand, FOX Broadcasting is more prone to be associated with a bigger male audience, especially with its Sports division.
Seeing as Glee is that type of show which women can spend hours talking about but men will quickly deny ever having seen an episode, I feel the switch was made in good interest.
The Glee Project is slated for 10 episodes in June. Which high school stereotype would you most want to see portrayed by this new TBD actor/actress?
Personally, I could go for the skater dude/chick.









